They are selling an invisible product and we keep buying it ππ°
Let us talk about the greatest business model in human history. No warehouse. No inventory. No shipping costs. No refunds. No quality control. And the product? You cannot see it, you cannot touch it, you cannot weigh it, and you cannot prove you received it. But you have definitely paid for it. Think about it. Christianity started in Israel as a family. Then it went to Rome as a religion. Then it went to England as politics. And then it landed in Africa as a business. πππΎ If that sentence made you uncomfortable, congratulations. You are paying attention. If it made you laugh, welcome home. And if it made you angry, stay with me. Because I am not attacking your faith. I am attacking the industry that has been built on top of it. Israel, Where It Was a Familyπ Let us start at the beginning, because the beginning is beautiful. In Israel, it was not a religion. It was not an institution. It was not a brand. It was a family. A small group of people following a man named Jesus around dus...